The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma
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The Hockey News September 3, 1999 (Digital)
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The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma
The Hockey News September 20, 1996 (Digital)
The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma
The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma
The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma
NHL business notebook: Devils introduce unique helmet sponsor twist and Detroit finalizes local TV deal - The Athletic
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