The NHL and McDavid lose a huge sponsor to bankruptcy
The rise and fall of BioSteel, the brand that took on the sports drink market and lost - SportsPro
BioSteel creditors list shows company owes millions to the who's who of sports : r/hockey
Sports drink company BioSteel filing for creditor protection in U.S. and Canada - CBC
NHL Players New Years Resolutions for 2022 - Unofficial
Major drinks company linked with NFL star Patrick Mahomes files for bankruptcy
MAJOR: Major Sponsor of The NHL Files For Bankruptcy Protection
Devils officially unveil long-awaited third jersey
Why BioSteel Went BANKRUPT The Joe Pomp Show
NHL and Bedard/McDavid's Sponsor Files For Bankruptcy Protection
BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships
BioSteel Named Official Hydration Partner of the National Hockey League and National Hockey League Players' Association