ESPN: NHL to begin displaying virtual advertisements on rink

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ESPN, TNT Come Out Fast for Third NHL TV Campaign

NHL considers changes to digital ad boards after fan criticisms - ESPN

NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on arena rink boards - ESPN

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NHL Experimenting With Virtual Ad Displays On Rink Boards During World Cup Of Hockey

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ESPN, Turner Sports ready to drop the puck on NHL coverage

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