We Want Fish Sticks Author Nicholas Hirshon on the Worst

We Want Fish Sticks – The Bizarre and Infamous Rebranding of the New York Islanders” In-Depth Book Review: A Book That Is 100% Erotica For Ranger Fans & Pure Torture For Islander

Islanders Fisherman jersey returning with unveiling of new Reverse Retro uniform

Nick Hirshon - Associate Professor of Communication - William Paterson University of New Jersey

Why the Fisherman flopped — and now is an Islanders hit

We Want Fish Sticks

Islanders' fisherman gets modern reboot as fans welcome once reviled logo - The Athletic

PodcastOne: Nick Hirshon & A West Coast Trip

We Want Fish Sticks Author Nicholas Hirshon on the Worst Rebranding Effort in Pro Sports History - Sixtysix Magazine

We Want Fish Sticks – The Bizarre and Infamous Rebranding of the New York Islanders” In-Depth Book Review: A Book That Is 100% Erotica For Ranger Fans & Pure Torture For Islander

We Want Fish Sticks

Gone fishin': The reclamation of a sports marketing blunder

20 Best-Selling NHL Books of All Time - BookAuthority

20 Best NHL Books of All Time - BookAuthority

We Want Fish Sticks – The Bizarre and Infamous Rebranding of the New York Islanders” In-Depth Book Review: A Book That Is 100% Erotica For Ranger Fans & Pure Torture For Islander

New York Post Story On We Want Fish Sticks, PDF