The name on the back matters: NHL is now marketing its stars
Maple Leafs star Auston Matthews named to Sports Illustrated's Fashionable 50 list
Maple Leafs star Auston Matthews tests positive for COVID-19
Frank Seravalli on Auston Matthews future : r/leafs
Auston Matthews, P.K. Subban among Sports Illustrated's 50 most stylish athletes - Article - Bardown
Auston Matthews has found his way into another fashion magazine - Article - Bardown
Auston Matthews heads into the stands after the game to share a special moment with his dad : r/hockey
The Most Stylish Athletes in the World: Auston Mathews
NHL Star Auston Matthews Is Ready for His Close-Up
Oilers great Wayne Gretzky excited about McDavid vs. Matthews
Leafs' Auston Matthews would be a peasant in NFL, MLB, NBA
mark-masters--with-season-on-the-line--toronto-maple-leafs-keep