Retro marketing and ice hockey: The effect of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic jersey – Sports Business Research Academy

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Retro marketing and ice hockey: The effect of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic jersey – Sports Business Research Academy

Photos: Minnesota Wild fall to St. Louis Blues in frigid Winter Classic at Target Field

We didn't play smart hockey': Wild left out in the cold in loss to Blues at freezing Winter Classic - The Athletic

Did the Wild's retro jerseys conjure up feelings for the North Stars?

Retro marketing and ice hockey: The effect of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic jersey – Sports Business Research Academy

Winter Classic: Blues top Wild 6-4 at Target Field in Minneapolis, officially the coldest outdoor game in league history

Retro marketing and ice hockey: The effect of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic jersey – Sports Business Research Academy

In a frosty Winter Classic, Wild comes out cold and loses to Blues 6-4

Photos: Minnesota Wild fall to St. Louis Blues in frigid Winter Classic at Target Field

Retrotyping and the Marketing of Nostalgia

The Reverse Retros Should Stay - Zone Coverage