New documentary looks back on White Sox rebrand and hip-hop culture - Axios Chicago

Chicago White Sox on X: The goal was a rebrand, the outcome was iconic. Fueled by hip-hop, the Sox ball cap is now a staple of music and fashion history. COMING SOON

Fitted in Black OFFICIAL TRAILER (2023)

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

Locals share their holiday favorites in Chicago - Axios Chicago

Documentary Fitted In Black Examines Connection Between Chicago White Sox logo and Hip-Hop's 50th

Chicago White Sox Rumors: Sox in on trading for this catcher

Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

Liam Hendriks says White Sox have too much 'talent, pride and passion' not to win - Chicago Sun-Times

Behind the Scenes of Fitted in Black - Inside the White Sox

New Chicago White Sox documentary features Comiskey Park's last year - Axios Chicago

Congratulations to José Abreu! Tonight, it's real: MVPito! - South Side Sox