We want to believe: the creation of 'sports fan' as brand identity, US sports

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Brand messaging: what it is, how to create and best examples

From Identity To Self-Worth, Are You A Sports Fan Or Fanatic?

Sports fans' self-esteem can be tied to their team, research says - The Washington Post

Sports - The San Diego Union-Tribune

Study Reveals Fan-Favorite Sports Team Logos

Soccer Has Been Historically Less Popular in the US. This Professor Knows Why.

Do sports teams' sustainability efforts matter to fans?

Sports Branding: Establishing Your Identity

LeBron James's first Sports Illustrated cover: The Chosen One - Sports Illustrated Vault

Sports History This Week